Ames Sunglasses
A mobile e-commerce store for buying sunglasses
Where
San Antonio, Texas
What
Native Mobile App (iOS)
Why
Course Project
Role
Designer, Researcher Branding
Category
E-Commerce
When
October 2022 - November 2022

Why I made this project

This was a course project from “Everything a UX designer needs to know about Figma” by Bring Your Own Laptop. I took this course to stay relevant with Figma and to see if I could learn something new about it.

Personas

With this course, we used a random project generator. Not only was the project itself random, the persona it generated was very brief. I fleshed out the persona a bit more, while sticking to the randomness of working on a project/product I did not choose.

Time to start designing!

After creating the brand, logo, deciding company colors, and finishing initial research, I began working on the design process starting with creating a flow.

Flow Diagram

I created a simple flow diagram to follow. This was a quick and simple web app with only a few processes.

Main User Flow
High-Fidelity UI Design

Once I had the basic flow down, I did a quick usability study on the low-fidelity prototype to find what else I could improve on. From there, I also had to design a logo, come up with a brand, and define the fonts and colors.

Color Palette
Logo/icons, primary, background primary/secondary, font
Primary Font
Fira Sans Condensed
Light, Regular, Medium, Semi-Bold
Secondary Font
Cormorant Garamond
Semi-Bold, Semi-Bold Italic
AaBbCcDdEe
AaBbCcDdEe
Staying cool in the summer

I wanted to keep the summer feel while remaining cool with the lighter blue.

6 High-Fidelity Designs Were Created

After creating the branding and logo for the company, I began creating high-fidelity frames. Frames were also created for false states in the checkout process, with pop-up tooltips on how to fix the mistake.

Animations

Lastly, to add that extra little bit of magic, I was introduced to making animations within Figma. I had previous knowledge of animations using After Effects, but this was beneficial in that it was another skill I can now use with confidence in Figma itself. The course then encouraged us to make our own Figma animation and fit it within our project.

Project Summary

During this project, I learned more in depth ways to utilize Figma. I also learned a bit more about color theory with accessibility in mind. After the brand was established, I began building out simple low-fidelity wireframes. From there I was able to iterate and incorporate my brand with high-fidelity UI design. Once the designs were complete, I began working on more advanced prototyping. With that came a simple animation to give the project a little more depth. I checked over my designs for accessibility concerns to address. Lastly, I learned about project handoff to either clients or engineers - something which was not touched on in the Google certification, but I found extremely helpful to learn about being apart of a team in the real world.